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Tuesday, July 27, 2010
Pamela's Products New Single-Serve Packs
Pamela's Products Launches Single-serve Packs of Pamela's Baking & Pancake Mix and Microwavable Chocolate Brownie Mix Just in Time for Back top School

Pamela's offers read-to-eat gluten-free snacks, sweet treats, savory and easy meal ideas for busy parents and on-the-go college students

(Ukiah, CA--July 2010) Pamela's Products, award-winning leader in the gluten-free food arena introduces single-serve packs of their top-selling customer favorites; Pamela's Chocolate Brownie Mix and Pamela's Baking & Pancake Mix. By early September consumers will be able to find these two popular mixes, in their new convenient sizes, on store shelves. Created specifically for grab n' go ease, the single-serve packs makes a stack of four pancakes, or one microwave brownie in about a minute. Complete with simple, easy-to-follow instructions and made of all natural ingredients the single-serve packs are ideal for busy families, college students, and anyone looking for portion-control.

Available this Fall at natural food retailers as well as on Amazon.com, the single-serve packs will retail for about $1.99 each. As Pamela Giusto-Sorrells states, "I believe that quality food should be able to fit conveniently into a busy schedule. The single-serve pancakes and brownies are rationed perfectly so that anyone can easily enjoy a warm and delicious breakfast or snack without investing too much time in the kitchen. And, they are great for college kids, or anyone who travels, because they're so quick to make."

These single-serve packs will serve the needs of those 'on the go', including college students, overnighters, and travelers: an easy treat for any time of day or night. To quickly make up 4 wholesome pancakes just about anywhere, simply add water, oil, and an egg, and cook on an oiled griddle or pan. Egg-free recipes are also included. The company's Baking & Pancake Mix is a longtime favorite of those who are gluten-free, as well as those who are not. It has been rated the #1 Pancake Mix across the entire Natural Foods category for several years running.

For a quick individual brownie, just put the contents of a single-serve pack into a microwave safe cup or bowl, add water and oil and microwave. Quick, delicious brownies in about a minute. Pamela's Chocolate Brownie Mix is the #1 selling Brownie Mix in its category of all Natural Foods (SPINScan Data).

More than 200 user-friendly and easy-to follow appetizer, entrée and dessert recipes can be found on the Pamela's Products website. Pamela's Products recipes--using a wide range of her gluten-free, quick and versatile mixes--are designed to help busy people spend less time in the kitchen and more time with their families, and help college students make quick and healthful meals without sacrificing time or taste. With approximately 1 in 133 people diagnosed as Celiac Disease in addition to those suffering from gluten-intolerance, delicious convenient gluten-free food is becoming increasingly important.

Pamela's Products features a line of packaged cookies made with organic ingredients that are an easy and fun addition to any lunchbox. The pre-packed, single serving size option (2 cookies) is a convenient, delicious and smartly portioned snack that is easy to include in bagged lunches. The tasty flavors include Chocolate Chunk Pecan Shortbread, Peanut Butter Chocolate Chip, Espresso Chocolate Chunk and Dark Chocolate, Chocolate Chunk.

Pamela's Products Simplebites cookies are the perfect bite-sized snack for little hands. Available in kid-friendly flavors like Chocolate Chip, Ginger Snapz and Extreme Chocolate, these cookies are ideal for any child to share on the playground without worrying about excluding peers with gluten intolerance.

Pamela Giusto-Sorrells, founder of Pamela's Products has appeared on NBC & ABC affiliates nationally, KRON and KTVK. Pamela's Products have been featured on the Today Show, The Doctors, in Gourmet Magazine, Woman's Day, Real Simple and many other outlets.

For additional information on Pamela's Products, please visit www.pamelasproducts.com. Recipe variations and baking information may be found at www.pamelasproducts.com/recipe_frames.html. Media inquiries, please contact Agnes Gomes-Koizumi (agnes@ agkmedia.com) or Julie Du Brow (julie@ dubroworks.com) at 323-937-5488 or 310-821-2463.

ABOUT PAMELA'S PRODUCTS
Pamela's Products (www.pamelasproducts.com) offers a complete line of Traditional Cookies, Organic Cookies, Biscotti, Simplebites Mini Cookies, Baking Mixes and Ready-to-Eat cakes. Award-winning, Pamela's Products can be found in natural food and grocery stores throughout North America and on the web at www.pamelasproducts.com. Setting the standard for great taste since 1988, Pamela's Products continues to create the most delicious wheat-free and gluten-free foods, with their Baking & Pancake Mix and Chocolate Brownie Mix consistently holding the #1 position in the entire Natural Foods category.

Pamela's Products are a tried-and-true staple for Celiacs. Celiac Disease is the world's most common autoimmune disease, with the only treatment today being a strict adherence to a diet devoid of gluten. Gluten is most commonly contained in wheat (durum, semolina, kamut, spelt), rye, barley and triticale. (For more complete information, please visit www.gluten.net, "About".) People with autism spectrum disorders, cancer, wheat allergies, alternative diets, and even those adhering to a Kosher or 'natural' diet, also frequently turn to Pamela's Products for satisfying that sweet tooth or simply for making bread or pancakes.

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